About Us: The Mission of Miami in Focus

Miami in Focus Architectural Photography in Miami and Miami Beach

We extensively cover Southeast and Southwest Florida locally as well as the entire state. This includes Miami, Fort Lauderdale, West Palm Beach, Naples, Tampa and Orlando.

Cheryl Stieffel:
Business Manager & Associate Photographer
cstieffel@miamiinfocus.com or 786 509-1703
Cheryl's Biography


Peter Leifer:
Senior Photographer
pleifer@miamiinfocus.com or 786 509-1703
Peter's Biography


Miami in Focus Marketing Services

At Miami in Focus we develop marketing tools that are visually driven through strong photographic narratives. Our business history includes many representative projects across multiple business categories including Time Inc., Warner Bros., Fortune Magazine, Clairol, Taubman Centers, American Standard, Hunter Douglas, Westpoint Stevens and Springmaid.

Our Mission

Our mission is a simple one. We will never finish a job or even leave a job site unless we are satisfied that our standards of excellence are fully realized for the project in question. This does not entail any extra cost to our clients, only their patience in allowing us to complete the job to our and their satisfaction.

Our guarantee is that they will receive exactly what they desire and expect from a shooting. Our mission is to make sure every aspect of a shooting is studied and carefully evaluated for the best results. We will not deliver a job to any client unless we feel it is a comprehensive narrative and as close to perfection as possible.

Miami in Focus Dominates High End Architectural & Construction Photography in South Florida

Miami in Focus is the premier architectural photo company in South Florida serving the area and covering national and international projects as well. With clients like Coastal Construction, Zyscovich Architects, Suffolk Construction, Skanska, Perkins + Will and many other clients within the fields of architecture and construction as well as design companies and product specific sub contractors, Miami in Focus has upheld a very high standard of perfection in imagery and client satisfaction.

In its two decade history in South Florida, Miami in Focus has cultivated businesses that think progressively and are aimed at serving the best interest of their clients. Its mission has been to further those sincere aesthetic and practical goals by making sure the marketing teams of these respective companies have the best possible visual narratives to tell their very valuable story to perspective clients.

This perception in creative imagery itself has a studied and matchless history in well over a decade of photographic endeavors in the heart of New York City by providing imaging services to many prominent companies including Time Inc., Warner Bros, Clairol Professional Hair Products, Paul Mitchell Systems, American Standard and Wacoal Lingerie.

This included digital imaging and photographic engineering, a skill that is always incorporated in every single photograph provided to all Miami in Focus clients.
Every photo delivered is the product of a long established standard of quality that starts with a studied perception of the subject that takes place through the lens. Herein lies an unmatched consistency that insures all clients the best possible results from every assignment. And with Warner Bros. and Time Inc. as taskmasters, the principals of Miami in Focus have mastered skills in achieving post production photo perfection that only years of this type of studied efforts could provide.
The principals Peter Leifer and Cheryl Stieffel have a long collective history in corporate marketing as well, a fact which gives them very pertinent insight into the needs of their marketing associates at their client companies. That history included the task of providing past clients with high end photo intense branding for various purposes. They were both pioneers in developing photo based digital marketing programs for Time Inc., Warner Bros., Fortune Magazine, Clairol, Taubman Centers, American Standard, Hunter Douglas, Westpoint Stevens and Springmaid.

Since the formation of their partnership they have also assisted the marketing efforts of many companies across a large spectrum of products and services with high end fashion, product and architectural photography.


Miami in Focus, Inc.

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